Franchise Universe — Interactive 3D/2D City Map

We had the pleasure of partnering with Franchise Direct to bring the visual world of Franchise Universe to life. Our studio was tasked with handling the complete art production pipeline—spanning from initial concept art to final 3D level integration in Unreal Engine 5.

The goal of the project was to construct a vibrant, stylized, and highly organized virtual city. The final 3D environment was rendered into a seamless 2D slotted image grid, allowing the client to deploy a dynamic, interactive mapping experience on their website where entrepreneurs can explore industry-specific districts (Food, Automotive, Retail, etc.).

Production Pipeline & Technical Scope:
- Concept Art & Look-Dev: Authored the whole-city key art direction and established distinct architectural styles for individual franchise buildings.
- 3D Environment Art: Modeled and textured 14 bespoke, industry-specific franchise buildings.
- Scene Dressing & Urban Layout: Created a comprehensive library of urban props, including roads, traffic systems, simple pedestrian models, stylized vehicles, and interactive green spaces/parks to fully flesh out the districts.
- Unreal Engine 5 Integration: Handled the technical lookup, material/shader programming, and level integration within UE 5.3. We leveraged PCG (Procedural Content Generation) and Geometry Scripting to efficiently populate background vistas and optimize the massive city layout.

Client: Franchise Direct
Status: Released / Live
Our Role: Full-Service Art Outsourcing Partner (Concept Art, 3D Modeling, Level Design, Shader/Material Programming, High Resolution Renders)